Four Florida dairy farmers are on a quest to expand consumers’ choices—and ensure their survival for future generations Okeechobee dairy farmer Chad Rucks drives his John Deere Gator into an open field not far from his milking barn. He is quickly surrounded by happy Holsteins eager to greet him and check out his rig. Cows at C&M Rucks Dairy freely roam grass-covered pastures 365 days a year. When not in the barn being milked or fed, they graze in fields or cool off in specially created ponds. This is how Chad’s parents, Cliff and Margaret, ran the operation. It is the way generations …